The playful Art Deco charm of the Goodtime Hotel, Miami
A lavish hotel space bursting with retro-inspired colours and bright features, this Miami Beach destination is a designer’s dream…
Miami is synonymous with opulence. Its historic homes, Art Deco architecture and hedonistic lifestyle create a unique atmosphere that draws people to its shores throughout the year. Exciting new spaces are often emerging on the Miami hospitality scene, but one particular hotel is turning heads with its fresh design and playful spirit.
The Goodtime Hotel is a creative partnership between restauranter David Grutman and singer and producer Pharrell Williams. The duo describes the hotel as an escape from reality, a place to relax, and a home to revelry. Located in the heart of the historic South Beach area of Miami, the Goodtime Hotel is just moments away from the beach and hubbub of Ocean Drive.
Grutman and Williams called upon the famed designer Ken Fulk to create the vibe of the hotel. Based in San Francisco, Fulk's designs and productions are renowned to be sophisticated and theatrical, and include Boston members’ lounge The Quin House, San Francisco’s Battery Club and Boulevard restaurant, and the Big Sur wedding of tech guru Sean Parker (which made headlines with its extraordinarily lavish nature).
The aesthetic of the hotel is very much Miami and the striking entrance truly sets the scene. “When you arrive at the hotel and walk through our doors, it becomes a full-on experience,” says David Grutman. “When you’re at the Goodtime, we want you to feel like your worries and anxieties have been left outside.”
A lush, double-height atrium bursting with plants greets guests and visitors, while an Art Deco palette of pastel colours, leopard prints and palm tree accents adorn the interior. The hotel embraces the use of bright, patterned wallpaper and hand-painted murals as well as plush furnishings to create an immersive design experience. Fulk’s attention to detail and playful approach to design is showcased throughout the Goodtime Hotel. Imprints of wet footprints – as if just imprinted by a guest coming from the pool – are incorporated into the hallway carpet and bright pink vintage phones are placed on the bedside table.
One of the most interesting spaces is 'The Library', a co-working room to be utilised by the hotel's guests throughout their stay. The design team used Wes Anderson’s film The Royal Tenenbaums as a creative touchstone, particularly focusing on Gwyneth Paltrow’s character Margot for inspiration.
The whimsical design strikes an effortless balance between fun pieces, vintage furniture and contemporary amenities to create a peach-hued space to work and relax. The guest bedrooms are compact but the design definitely still packs a punch. The vintage glamour of the 1920s is delicately incorporated in the palm tree print robes, custom drapes, wicker furniture and pink-hued bathroom tiles.
Moving outside, the pool is one of the hotel’s standout features. Divided by a runaway and adorned with pink stripes, it is one of the most ‘Instagrammable’ places in Miami. The pool’s ‘Strawberry Moon’ cabanas are privatised areas where guests can lounge and relax away from the heat of the sun. The tropical experience is further enhanced by the pool area’s use of Palm trees and foliage, designed by landscaper Raymond Jungles. Each weekend, the hotel hosts DJs and entertainers by its pool, deck and lounge area to further add to the party atmosphere.
An impeccably designed space that has certainly made its mark on the Miami world, guests of this hotel are sure to have a good time. Book a room at the Goodtime Hotel here and soak up what Miami has to offer.
Published on In Good Taste / Lick
Image credits Alice Gao
